Lucchese Presents - The Last Comes First

At Lucchese, the last comes first.


"Before the leather, before the stitching, before the finishing touches—it all begins with the last, the foundation of every Lucchese boot. This philosophy guides everything we create."|


Directed by Blair Getz Mezibov, this is the story of every pair of Lucchese boots. We worked closely with Mezibov and Lucchese to plan, produce and execute a week-long production at the Lucchese Bootmaker factory in El Paso, Texas.

Our Role

Production Company, Directory of Photography (Brian Freeman)

Director: Blair Getz Mezibov

Director of Photography: Corey Danieli & Brian Freeman Creative Producer: Mary Catherine Morrison Associate Producer: Gabriela Portillo Production: FREEROAM Creative Gaffer: Ben Crenshaw G&E: Frame Equipment Rentals Key grip: Sergio Cabada Braddy Grip: Jonathan Fernández 1st AC: Luis Barbosa 2nd AC: Bowen Parrish Best boy: James Joseph O’Brien Post Production: Edit: Armen Harootun Color: Jacob Kirby Sound: Mathieu Karsenti Production design: Cedar Jocks Leadman: Drew Lenihan Brand Design: Taylor Holland

Client

Luchese Bootmaker

Date

April 2025

Services

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