Sendero & Ariat - Western But a Little Risky

Sendero Provisions Co. came to our team interested in creating an promotional video to launch their new partnership with the famous western brand, Ariat. Sendero PC has a very unique brand image and prides themselves in doing things in new and creative ways, this project was no different. From securing a real life, active PBR bull named Jam Jam, to visual effects in post-production, the FREEROAM team handled all production responsibilities to bring this creative vision to life for Sendero Provisions Co. and Ariat.

My Role

Cinematographer | Editor


Sendero & Ariat


January 16, 2024


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